Bontrager’s “ABCs of Awareness” campaign. Three bright videos that might change how you ride!
Bontrager is promoting safety with an “ABCs of awareness” campaign. A is for always (have your lights on day and night), B is for Biomotion (use reflective and fluorescent accents on moving body and bike parts), and C is for contrast (visibility requires contrast). Check out and share the videos on their website – quite illuminating!.